Shortly after the birth of my first child, I found myself recording all of his milestones in Excel, keeping journal entries in MS Word, and using on-line photo services to send pictures. On top of it all, I felt a nagging dread that at some point I would have to convert all of my random electronic data into the hardcover baby book that someone had given me at my baby shower. (and I wasn't even sure where it was).

I thought, "Wouldn't it be great if I could record all of this information on the web, share it with family and friends, and have it automatically transformed into a beautiful, hardcover baby book?" So,I began scouring the web for something that would let me do EVERYTHING.

I found plenty of interesting sites. But I couldn't find the app I wanted.

You see, I really did want to have a traditional, hardcover book. I just wanted to make it on-line. I began to ask other moms how they were doing on their baby books and I started to realize that what I wanted was really what most new moms wanted-- a way to create a traditional book and simultaneously share photos, thoughts and development with family and friends on-line.

To that end my partner and I began working on LittleChapters.com.

I like to think we're doing for baby books, what cake mix did for cakes. They're still home-made...just much, much easier!

- Claudia Reuter, co-founder

claudia@chapter97.com